The creative direction for this launch was deeply rooted in my personal passion for holistic wellness and experience being a high-level athlete, and 2x Olympian — from high-energy workouts to intentional rest and recovery. I have truly seen this movement grow and I was so excited to create a campaign around something that resonates so deeply with myself. The color palette draws inspiration from the healing hues of infrared light therapy, aligning perfectly with Celsius' new recovery product featuring ashwagandha and tart cherry juice. The timing, strategically aligned with the NFL season, highlights how elite athletes prioritize recovery, inspiring a new generation to be “rich” in the soul — not just in strength.

* If you have trouble reaching any of these pages, you can find everything in my Google Drive HERE.

Enjoy!