The New Era of Recovery – Why Smart Rest Equals Peak Performance 

Celsius

Ashwaganda + Tart Cherry

This launch is made to resonate with those who prioritize and practice holistic wellness—those who put their health first and strive not just to be good, but great in their performance. From high-energy workouts and competitive athletics to intentional rest and meditation, our Ashwagandha and Tart Cherry Celsius was inspired by the healing hues of infrared light therapy, the heat and density of a sauna, and the grounding depth of ashwagandha root. The moody vibe is meant to reflect the theme of rest, recovery, and relaxation. The timing, strategically aligned with the NFL season, sheds light on how elite athletes are leaning into recovery as a key part of performance. This launch isn’t just about energy—it’s about balance. It’s about inspiring a new generation to be “rich” in the soul, not just in strength—to train hard, rest harder, and live with intention.

OUR PRODUCT

Recovery isn’t just for athletes—it’s for anyone who wants to optimize their mind and body. The top athletes, the highest achievers, and those who dominate their game all know one thing: performance starts with how well you recover. That’s why Celsius is redefining wellness and performance with the launch of Tart Cherry + Ashwagandha, a new formula designed to help high performers restore, rebuild, and rise stronger.

whY RECOVERY MATTERS

  • Muscle Repair & Strength – Tart cherry helps reduce soreness and inflammation, getting you back in the game faster.

  • Stress Resilience – Ashwagandha works to lower cortisol levels, keeping your recovery smooth and efficient.

  • Clean Performance – Zero sugar, no artificial junk—just science-backed ingredients to help you reset and refuel.

Are you ready to fuel your recovery?

Exclusively available at Dick’s Sporting Goods, this isn’t just another energy drink—it’s a movement for those who prioritize holistic health, mindful recovery, and peak performance. When the competition is still grinding, the elite are recovering smarter. Because rest isn’t for the weak, it’s for the ones who know success is built in the quiet moments.